Through marketing, companies create brand image and promote product attributes. While marketing allows for “puffery”, deceptive advertising is not acceptable.
The Johannus organization markets organs under the Johannus, Rodgers, Makin, and Copeman Hart names. Its advertisement in the January issue of The American Organist is misleading. The ad pictures a Johannus console immediately in front of a photograph of a large pipe organ façade with the implication being that the two are somehow related, which is not the case. The photograph is, in fact, the pipe organ at St. Patrick’s Cathedral, New York City and has no relationship to Johannus or its products. This advertisement has created quite a furor, including negative comments from people connected with the Cathedral, as exemplified in the Facebook postings attached.
This is not the first time that Johannus has used misleading advertising. In addition, some of their American dealers have used a similar tactic. This type of marketing is typically not indicative of successful companies or strong products. Buyer beware!